Email Marketing: Your Secret Sleigh to Skyrocketing Holiday Sales

Hey there, festive sellers! It's that time of the year when your inbox gets as stuffed as a Thanksgiving turkey, but here’s the deal: we’re not just adding cranberry sauce to the mix; we’re talking about the gravy that’ll have your sales gobbling up the charts.‍

‍Jingle All The Way to The Bank With a Holiday Sale

First things first: don’t overthink it, keep it simple: give your subscribers a holiday discount code! Include some holiday themed imagery, product pics, and keep the copy straight and to the point.

Digital marketing gurus like to harp the myriad ways you can “deliver value” to subscribers.  And too many times creators translate this advice to mean they need to painstakingly write long form written content. Sometimes this is true. Most of the time this becomes a Herculean task in the creator’s mind, procrastinated away to incompletion.

But the holiday sale email is the not the time to do that.

Don’t kill the holiday vibe with overthinking and overwording.

People understand and expect the holiday sale.  It’s value all wrapped up and formatted in a smile inducing format.  Throw up some holiday imagery and copy, slap on a expiring discount code, and trust, your audience will understand the assignment.

Why Are Holiday Sales Emails So Effective?

1. A Sale is a Sale is a Sale

Everyone loves a good bargain. Plain and simple.

2. It's Beginning to Look a Lot Like Discounts

Let’s not kid ourselves. Customers expect holiday sales like they expect a Hallmark movie to end with a kiss. They’re waiting for it. And when you deliver, they're ready to play Santa’s little helper and share the joy of your deals with everyone.

3. Tik Tok Xmas Shot Clock

Urgency is like that elf on the shelf—it moves quickly and moves you into action. When people realize the holiday clock is ticking, they sprint.

Sometimes an expiring offer might feel forced. But not during the holidays. Take advantage!

4. As Rare as a Silent Night

A holiday sale is not just a sale; it’s a now-or-never, limited-time-only, grab-it-before-the-Grinch-does extravaganza. A holiday sale, by definition, comes once a year at max. Consumers know in the back of the head that many sellers ONLY do a sale during holidays. Lean into that implied pent up demand!

‍

Hack the Holiday Blast Timing

While I advised not overthinking the holiday email, allow me a brief moment of hypocraisy with this aside on the optimized timing:

Typically, it's best to send emails between 9-10 AM in your subscribers' timezone, as that's the peak time-of-day for checking emails.

However, in December, people shift to checking emails in the evening, with 7 PM being the peak time.

So, for holiday emails, aim for early evening sends in the timezone most common for your subscribers.

Remember, you can always “schedule” a send in Beacons email app.

By the way, We're also developing a feature for subscriber specific time-zone sends. So next year, if you want to send at 7pm of a subscriber’s time zone, you can! Something to look forward to, but don’t let that stop you from scheduling something today.

Having said that, again, don’t overthink it!  An email sent at the worst time of the day is infinitely better than an email never sent. This is especially true during the holidays, when everyone’s clock is ticking. ⏰

Sleigh Your Email Game

Sprinkle your emails with holiday cheer, but remember to keep it as light as the snowfall on a December morning. Your customers already have enough on their plates (literally). So, don’t be the fruitcake of emails—be the peppermint bark: sweet, refreshing, and impossible to resist.

In conclusion, deck your email halls with boughs of holly and the occasional "Ho Ho Ho," but don’t forget to slip in that discount code. Keep it fun, keep it festive, and keep it so irresistibly good that even Scrooge would click 'Buy Now'. Happy holiday selling, you merry marketers!