Top 5 Influential Alternatives in 2024

Influential is a leading influencer marketing platform used by over 60% of the Fortune 500. It leverages AI and data to support creator businesses with tools like AI-powered insights and real-time reporting. While Influential offers robust features, we will explore other alternatives in the creator manager platform category.

What is Influential?

Influential is a global leader in influencer marketing, leveraging AI and data to connect brands with the right influencers. The platform offers unique features such as AI-powered creator discovery, deep API integrations, and real-time reporting. Influential's advanced AI modeling and machine learning capabilities provide comprehensive audience analysis, while their commitment to diversity ensures significant payouts to diverse creators. Strategic partnerships with major social media platforms enhance their reach across different verticals.

What to Consider When Selecting a Influential Alternative?

1. AI-Powered Insights: Look for platforms that leverage AI to provide deep insights into audience behavior and campaign performance.
2. Comprehensive Creator Database: Ensure the platform has an extensive and searchable database of influencers to find the right match for your brand.
3. Real-Time Reporting: Opt for solutions that offer real-time reporting to track the effectiveness of your campaigns instantly.
4. Seamless Integration: Choose platforms that integrate smoothly with other tools and services you already use, such as payment gateways and analytics tools.
5. Dedicated Support: Prioritize platforms that offer robust customer support, including dedicated account managers and responsive troubleshooting.

Best Alternatives to Influential

1. Beacons

Beacons is an all-in-one creator platform that empowers over 5 million creators, including Green Day, Sia, Jeremy Lin, and Jack in the Box, to manage and monetize their audience. With Beacons, creators can send emails to fans, sell products, and secure brand deals—all in one place. The platform's full stack of tools, from customizable link-in-bio to AI-powered brand outreach, ensures that creators and managers can handle every aspect of their business seamlessly.

Pros of Using Beacons

Beacons offers a range of benefits that make it a standout choice for creators looking to streamline their operations and maximize their impact. Here are some of the key advantages:

• Cost Savings: Beacons is price competitive and even offers a free tier, making it an affordable option for creators. By combining multiple tools into one platform, Beacons eliminates the need for multiple subscriptions, saving you money.
• Data Syncing: Beacons automatically syncs data across its various tools, providing better insights and saving you time. This seamless integration ensures that all your data is up-to-date and easily accessible, allowing for more informed decision-making.
• AI-Powered Tools: Beacons leverages AI to provide custom insights and automations, helping you optimize your strategies and grow your audience. From AI-powered brand outreach to personalized email marketing, Beacons uses advanced technology to enhance your creator business.

For more information, visit Beacons.

Pricing

Beacons offers a range of pricing packages to suit different needs and budgets. Here are the available plans:

• Free Plan: $0 (Free forever)
• Creator Pro: $8.33 per month (billed annually) or $10 per month (billed monthly)
• Store Pro: $25 per month (billed annually) or $30 per month (billed monthly)
• Business Pro: $75 per month (billed annually) or $90 per month (billed monthly)

Reviews

Beacons has received an impressive rating of 4.9 out of 5 based on 16 reviews. Users praise the platform for its thoughtful and useful tools, especially highlighting its effectiveness for creators starting out. Many appreciate the seamless integration of free and paid features, making it a perfect example of what creator tools should be. For more details, visit Beacons Reviews.

Who Should Use Beacons?

Beacons targets creators of all sizes, from individual influencers to large-scale businesses, looking to centralize their operations and maximize their reach. With features extending beyond just platforms for managers and agencies, Beacons is ideal for artists, musicians, and content creators who need comprehensive tools to manage and monetize their audience effectively.

2. Rostr

Rostr is a platform that provides tools for managers and agencies to manage online creators. It offers features for tracking performance, managing contracts, and handling payments.

Pros of Using Rostr

Rostr offers several unique features that make it a standout platform for managing online creators. Here are some of the most notable pros:

• Performance Tracking: Rostr provides detailed analytics to monitor creator performance, helping you make data-driven decisions.
• Contract Management: The platform simplifies the process of managing contracts, ensuring all legal aspects are handled efficiently.
• Payment Handling: Rostr streamlines payment processes, making it easier to manage financial transactions with creators.

Cons of Using Rostr

• Poor Customer Service: Several users have reported that Rostr's customer service is unresponsive and unhelpful. Issues such as order errors are not corrected, and refunds are often refused, leaving customers frustrated.
• Unethical Practices: There are allegations that Rostr engages in unethical behavior, such as using bots to manipulate reviews. Additionally, the company has been accused of threatening to remove reviews if customers report issues to payment platforms like PayPal.
• Lack of Transparency: Users have expressed concerns about the lack of transparency in Rostr's operations. The platform's handling of disputes and the removal of negative reviews without proper resolution raise questions about its integrity.

Pricing

Rostr offers a variety of pricing packages tailored to different needs and budgets. Here are the available plans:

• Basic Plan: $29 per month
• Standard Plan: $49 per month
• Premium Plan: $99 per month

Reviews

Rostr has an overall rating of 4.7 out of 5 based on 28 reviews. Generally, users appreciate the platform's performance tracking and contract management features, although some have raised concerns about customer service and transparency. For more details, visit Review Roster Reviews.

3. Tagger

Tagger is an influencer marketing platform by Sprout Social that provides tools for managers and agencies to build strategies, find influencers, and measure campaign performance. It offers professional services for influencer activation and performance media buying.

Pros of Using Tagger

Tagger offers several unique features that make it a standout platform for influencer marketing. Here are some of the most notable pros:

• Signals: This social intelligence tool analyzes industry trends, social content, posts, and profile data to craft data-powered marketing strategies.
• Advanced Search Capabilities: With thousands of search filter combinations, you can find the perfect influencers for your campaigns.
• Customizable Workflows: Activate and scale your influencer marketing campaigns with tools designed for seamless team collaboration.

Cons of Using Tagger

• High Cost: Tagger's pricing can be prohibitive for smaller businesses or startups. The platform's advanced features come at a premium, making it less accessible for those with limited budgets.
• Steep Learning Curve: The extensive customization options and advanced features can be overwhelming for new users. Many find it challenging to navigate and fully utilize the platform without significant time and effort.
• Limited Data Retrieval: Tagger does not retrieve Instagram stories and other crucial metrics unless influencers sign up. This limitation can hinder comprehensive campaign analysis and performance tracking.

Pricing

Tagger offers a variety of pricing packages tailored to different needs and budgets. Here are the available plans:

• Basic Plan: $500 per month
• Standard Plan: $1,000 per month
• Premium Plan: $2,500 per month

Reviews

Tagger by Sprout Social has received a rating of 4.3 out of 5 stars based on 203 reviews. Generally, users appreciate its user-friendly interface and advanced analytics, though some mention a steep learning curve and high cost. For more details, visit Tagger by Sprout Social Reviews.

4. Pillar

Pillar is a platform for managers and agencies to manage online creators. It replaces spreadsheets, screenshots, and deck building, allowing multiple users to collaborate on the same account. This makes it easy to delegate tasks, manage content, and stay organized.

Pros of Using Pillar

Pillar offers several unique features that make it a standout platform for managing online creators. Here are some of the most notable pros:

• Link-In-Bio Store + Apple Pay Checkout: Replaces multiple tools like LinkTree, Wix, Shopify, and Squarespace, making it easier to manage your online store and accept payments seamlessly.
• Your Own 7-Figure Creator Coach: Provides the expertise of a creator coach and the design capabilities of Canva, all in one platform, helping you elevate your content and strategy without additional hires.
• Coaching + Calendar Automation: Streamlines your scheduling and communication by replacing tools like Calendly, Acuity Scheduling, and Gmail, ensuring you never miss an appointment or opportunity.

Cons of Using Pillar

• Limited Customization Options: While Pillar offers a range of features, some users have noted that the platform lacks the flexibility to customize certain aspects to fit their unique needs. This can be a drawback for creators looking for highly tailored solutions.
• Steep Learning Curve: The extensive functionalities and tools available on Pillar can be overwhelming for new users. Many find it challenging to navigate and fully utilize the platform without investing significant time in learning its intricacies.
• Occasional Technical Issues: Users have reported experiencing technical glitches, such as issues with data syncing and occasional downtime. These disruptions can hinder productivity and affect the overall user experience.

Pricing

Pillar offers a range of pricing packages designed to provide comprehensive tools for creators, coaches, and organizations. Here are the available plans:

• Link-In-Bio Store + Apple Pay Checkout: $30 per month
• Your Own 7-Figure Creator Coach: $300 per month
• Coaching + Calendar Automation: $20 per month
• Audience & Customer Analytics: $20 per month
• Online Course Platform: $140 per month
• Live Media Kit + Gmail Extension: $60 per month
• Influencer & UGC Post Reports: $20 per month
• Vetted Brand Contacts: $200 per month

While the total cost of these tools if purchased separately would be $790 per month, Pillar consolidates all these features into one platform for a significantly lower price of $29 per month.

Reviews

Pillar has received an impressive rating of 4.8 out of 5 stars based on 18 reviews. Generally, users appreciate the platform's ability to record and review interviews, which helps in making data-driven hiring decisions. For more details, visit Pillar Reviews.

5. Creator IQ

Creator IQ is an influencer marketing platform for agencies managing online content creators. It provides access to a vast database of creators, comprehensive social media metrics, and tools for campaign tracking and reporting.

Pros of Using Creator IQ

• Access to a Database of Millions of Creators: Discover ideal creators from micro to celebrity levels across all major social platforms.
• Automated Campaign Tracking & Reporting: Eliminate manual data pulls and reconciliations by automating the tracking and reporting process.
• View-Only Client Database: Share information securely with brand clients through a co-branded, view-only extension of the environment.

Cons of Using Creator IQ

• Technical Issues: Users have reported frequent technical problems, including glitches and bugs that disrupt workflow and hinder productivity.
• Complexity: The platform can be overwhelming due to its numerous features and components, making it difficult for new users to navigate and fully utilize its capabilities.
• Inaccuracy: There are concerns about the accuracy of demographic data and other metrics, which sometimes do not align with the data provided by influencers themselves.

Pricing

Creator IQ offers a range of pricing packages tailored to different needs and budgets. Here are the available plans:

• Basic Plan: $500 per month
• Standard Plan: $1,000 per month
• Premium Plan: $2,500 per month

For more detailed pricing information, users are encouraged to schedule a call with a Platform Specialist.

Reviews

Creator IQ has received a rating of 4.6 out of 5 stars based on 203 reviews. Generally, users appreciate its comprehensive features for managing influencer marketing campaigns, ease of use, and robust reporting capabilities. For more details, visit CreatorIQ Reviews & Product Details.

Which One Should You Go With?

Each platform we've explored offers unique features tailored to different needs, but if you're looking to centralize your operations as a manager or agency, Beacons stands out. With its AI-powered tools and comprehensive suite of features, Beacons makes managing and monetizing creator data a breeze. For more details, check out Beacons for Managers.