Linktree vs. Pico: Which One is Better for Your Business?

Jessica Li
Chief of Staff

Link-in-bio products are essential for online creators as they centralize their creator business by aggregating all their content, social media profiles, and monetization options into a single link. We'll compare Linktree and Pico to determine which platform best supports creators in managing and growing their online presence.

A Quick Overview of Linktree and Pico

What is Linktree?

clickup screenshot

Linktree allows users to create a single link that houses multiple links to their social media profiles, websites, stores, and other online content. The platform offers features like customization, integration with various platforms, and analytics to track engagement. It is known for its ease of use and multiple pricing tiers, including a free option, making it accessible for a wide range of users.

What is Pico?

clickup screenshot

Pico is a versatile platform designed to help creators monetize their audience through tools like email marketing, CRM, and subscription management. It stands out for its user-friendly interface, flexible pricing plans, and robust customer support, making it accessible for creators at various stages of their journey.

Comparing Linktree and Pico: Features and Pricing

Linktree Features

Linktree offers several unique features that make it a valuable tool for creators.

  • Customization Options: Users can tailor their Linktree to match their brand, ensuring a cohesive online presence.
  • Integration with Social Media: Seamlessly connect various social media profiles, websites, and other online tools.
  • Analytics and Engagement: Track audience engagement and revenue to make informed updates and keep followers engaged.
  • Monetization Tools: Sell products and collect payments directly through your Linktree.
  • QR Code Integration: Drive offline traffic online with a unique QR code, a feature that sets Linktree apart from competitors.

Pico Features

Pico offers a range of features that cater to creators looking to monetize their audience effectively.

  • Email Marketing: Build and manage email campaigns to engage with your audience directly.
  • CRM Integration: Keep track of your subscribers and their interactions with your content.
  • Subscription Management: Easily set up and manage subscription products to generate recurring revenue.
  • Daily Payouts: Receive your earnings quickly with the convenience of daily payouts.
  • All-in-One Solution: Consolidate multiple functionalities like link sharing, lead generation, and CRM into a single tool, eliminating the need for multiple apps.

Linktree and Pico Similarities

Linktree and Pico both excel in providing creators with tools to manage and promote their online presence effectively. They offer a range of similar features that cater to the needs of content creators.

  • Customization: Both platforms allow users to tailor their landing pages to match their brand identity.
  • Analytics: Tools to track audience engagement and performance metrics are available on both platforms.
  • Monetization: Options to sell products and collect payments directly through the platform.
  • Integration: Ability to connect with various social media platforms and other online tools.
  • Ease of Use: Both platforms emphasize a user-friendly interface that allows quick setup and management.

Linktree and Pico Differences

When comparing Linktree and Pico, it's clear that each platform offers unique features tailored to different aspects of a creator's needs. Here are the biggest differences in features between the two:

  • QR Code Integration: Linktree allows users to generate QR codes to drive offline traffic online, a feature not available in Pico.
  • CRM and Direct Communication: Pico offers CRM integration and tools for direct communication via SMS and email, which Linktree does not provide.
  • Daily Payouts: Pico provides the convenience of daily payouts for earnings, a feature that Linktree lacks.

Linktree and Pico Pricing

Linktree offers a range of pricing plans starting with a Free tier at $0, followed by the Starter plan at $5/month, Pro at $9/month after a 30-day free trial, and Premium at $24/month. Each plan includes various features, with the Premium plan offering tailored onboarding and priority customer support.

Pico's pricing begins with a Free tier, then moves to Lite at $9/month, Essentials at $39/month, Community at $99/month, and Scale at $299/month. The higher-tier plans provide more extensive features, such as unlimited pages and a higher number of texts per month.

Overall, Linktree offers more affordable options for basic needs, while Pico provides more comprehensive features at higher price points.

Why Choose One Over the Other?

Why Choose Linktree Over Pico: Consumers who prioritize ease of use and quick setup might prefer Linktree. This platform is ideal for creators and small businesses looking to share multiple links without the need for a full website.

Why Choose Pico Over Linktree: Consumers who need integrated CRM and direct communication tools might opt for Pico. This platform suits gym owners and small business owners who require comprehensive marketing and monetization features.

Considering Beacons vs. Linktree and Pico

What is Beacons

clickup screenshot

Beacons is the all-in-one creator platform designed to help you manage and monetize your online presence effortlessly. With over 1 million users worldwide, Beacons offers unique features like customizable link-in-bio, AI-generated brand outreach, and an income dashboard to streamline your creator business.

Beacons's Pricing

Beacons Pricing Packages

  • Free Plan: $0 (Free forever)
  • Creator Pro: $8.33 per month (billed annually) or $10 per month (billed monthly)
  • Store Pro: $25 per month (billed annually) or $30 per month (billed monthly)
  • Business Pro: $75 per month (billed annually) or $90 per month (billed monthly)

Comparing Beacons to Linktree and Pico

Choosing Beacons over Linktree and Pico offers a comprehensive solution for creators looking to manage and monetize their online presence.

  • All-in-One Platform: Unlike Linktree and Pico, Beacons combines link-in-bio, email marketing, online store, media kit, and more into a single platform.
  • AI Brand Outreach: Beacons leverages AI to help you connect with brands, a feature not available in Linktree or Pico.
  • Income Dashboard: Track your earnings effortlessly with Beacons' income dashboard, providing a clearer financial overview than competitors.
  • Advanced Tools: Features like a pricing calculator, W-9 generator, and early pay options make Beacons a more robust tool for professional creators.
  • Cost-Effective: Beacons offers many of these advanced features for free, whereas Linktree and Pico charge for similar functionalities.

For a creator seeking a versatile and cost-effective solution, Beacons stands out as the superior choice.

What Are the Customers Saying?

Linktree Reviews

Overall, users have given Linktree a rating of 4.7 out of 5 stars. While many appreciate its ease of use and functionality, some find it expensive and lacking in customization options.

"Super easy to use and straightforward" - 5.0 out of 5 - Jason P.

"One link to showcase all your important weblinks" - 5.0 out of 5 - Namrata A.

For more reviews, visit Hype Reviews.

Pico Reviews

Overall, users have given Linktree a rating of 4.7 out of 5 stars. While many appreciate its ease of use and functionality, some find it expensive and lacking in customization options.

"Super easy to use and straightforward" - 5.0 out of 5 - Jason P.

"Collect multiple links in single link for sharing" - 3.0 out of 5 - Meenakshi S.

For more reviews, visit Hype Reviews.

Beacons reviews

Overall, users have given Beacons an impressive rating of 4.9 out of 5 stars. Here are some of the positive reviews from our satisfied customers:

"The tools that Beacons has added over time are the most thought out, useful parts of Beacons. So glad to see their success. Now with the Manager dashboards it's becoming the 'all in one' creator suite." - 5.0 out of 5 - LaLa Artica

"This is the most useful tool for creators especially when they are starting out. The fact that it is free and paid parts are just things you will need as you grow and gain income is such a perfect example of what these tools should look like." - 5.0 out of 5 - Bearded IT Guy

Final Decision: Linktree, Pico, or Beacons?

Whether you choose Linktree, Pico, or Beacons, each platform offers valuable tools to help you grow your audience and manage your online presence. However, Beacons stands out with its all-in-one approach, combining link-in-bio, email marketing, and more into a single, user-friendly platform. For creators looking for a versatile and cost-effective solution, Beacons is the way to go.

Read these next

Need help?
[email protected]
Get Beacons on Apple StoreGet Beacons on Google Play
Beacons® is a registered trademark of Beacons AI Inc. ©2023