Luma vs. Kajabi: Which One is Better for Your Business?

Jessica Li
Chief of Staff

Email marketing is crucial for online creators as it helps centralize their creator business by managing communications and promotions effectively. We'll compare Luma and Kajabi to determine which platform offers the best email marketing tools for creators.

A Quick Overview of Luma and Kajabi

What is Luma?

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Luma is a platform designed to help users set up event pages, invite friends, and sell tickets. It offers unique features like easy event page creation and integrated ticket sales. The platform emphasizes user-friendliness with a straightforward interface and provides accessible customer support through its help page.

What is Kajabi?

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Kajabi is an all-in-one platform designed to help creators build and grow their businesses by offering tools for creating digital products, marketing, and managing customer relationships. Unique features include an AI Course Builder, a branded mobile app, and extensive customer support options like 24/7 live assistance and Kajabi University. The platform supports various revenue streams such as online courses, memberships, podcasts, and coaching.

Comparing Luma and Kajabi: Features and Pricing

Luma Features

Luma offers several unique features that cater to event organizers.

  • Easy event page setup
  • Integrated ticket selling capabilities
  • User-friendly interface for inviting friends
  • Streamlined process for managing events
  • Emphasis on hosting memorable events

Kajabi Features

Kajabi offers a range of tools for creators to build and grow their businesses.

  • Courses: Monetize your knowledge and experience with courses. Get started instantly with our AI course builder.
  • Memberships: Build branded and engaging subscription memberships that earn you recurring revenue.
  • Podcasts: Unlock your podcast’s full potential. Start a subscription and publish to every podcast app there is.
  • Community: Create an exclusive and safe space for your fans to connect and thrive in a gated member community.
  • AI Hub: Free tool to help you build and launch products, powered by Kajabi AI.

Luma and Kajabi Similarities

Luma and Kajabi both excel in providing comprehensive tools for creators to manage and monetize their content. They share several key features that make them valuable for event organizers and digital product creators alike.

  • Event or Content Creation Tools: Both platforms offer robust tools for setting up events or creating digital content.
  • Participant or Audience Invitations: Users can easily invite participants or audiences to their events or content.
  • Monetization Features: Both platforms provide options for selling tickets or digital products, enabling creators to generate revenue.
  • Email Marketing: Integrated email marketing tools help creators engage with their audience effectively.
  • Community Building: Both platforms support the creation of exclusive communities for enhanced audience interaction.

Luma and Kajabi Differences

When comparing Luma and Kajabi, the biggest differences in features become apparent. While both platforms offer robust tools for creators, their unique offerings set them apart.

  • Event Management: Luma excels in creating and managing events with integrated ticket selling and a user-friendly interface for inviting friends, which Kajabi lacks.
  • AI-Powered Tools: Kajabi offers AI-powered course builders and assistants, providing advanced automation and support that Luma does not have.
  • Branded Mobile App: Kajabi allows users to create a branded mobile app to grow their business, a feature not available on Luma.

Luma and Kajabi Pricing

Luma offers a free plan with unlimited events and guests, but charges a 5% platform fee for paid events. Their premium "Luma Plus" plan costs $59 per month, billed annually, with no platform fees and additional features like tax collection and custom URLs. In contrast, Kajabi's pricing starts at $55 per month for the Kickstarter plan, billed annually, with no transaction fees and features like 50 landing pages and 1,250 marketing emails. Their plans scale up to $319 per month for the Pro plan, offering advanced features like custom branding and 24/7 support.

Overall, Luma provides a more affordable option for event organizers, while Kajabi offers more comprehensive tools for digital product creators at a higher price point.

Why Choose One Over the Other?

Why Choose Luma Over Kajabi

Consumers who prioritize hosting and managing events with ease might prefer Luma over Kajabi. This platform is ideal for individuals or organizations looking to set up event pages, invite friends, and sell tickets seamlessly.

Why Choose Kajabi Over Luma

Consumers who need a comprehensive suite of tools for creating, marketing, and selling digital products might prefer Kajabi over Luma. This platform is perfect for online course creators, coaches, and digital entrepreneurs seeking diverse revenue streams and extensive support resources.

Considering Beacons vs. Luma and Kajabi

What is Beacons

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Beacons is the all-in-one creator platform designed to help you manage and monetize your online presence effortlessly. With millions of users worldwide, Beacons offers unique features like a customizable link-in-bio, AI-powered email marketing, an online store, and auto-updating media kits, all from a single, integrated solution.

Beacons's Pricing

Beacons Pricing

At Beacons, we offer a range of pricing packages to suit different needs and budgets:

  • Free Plan: $0 (Free forever)
  • Creator Pro: $8.33 per month (billed annually) or $10 per month (billed monthly)
  • Store Pro: $25 per month (billed annually) or $30 per month (billed monthly)
  • Business Pro: $75 per month (billed annually) or $90 per month (billed monthly)

Comparing Beacons to Luma and Kajabi

Choosing Beacons over Luma and Kajabi offers a comprehensive solution for creators looking to maximize their online presence and revenue.

  • All-in-One Platform: Unlike Luma and Kajabi, Beacons combines link-in-bio, email marketing, an online store, and media kits in one place.
  • AI Integration: Beacons' AI-powered tools provide custom insights and automations, enhancing tasks like email marketing and product descriptions.
  • Cost-Effective: Beacons offers a free plan with all features included, saving you from multiple subscriptions.
  • Income Dashboard: Track your earnings effortlessly with Beacons' integrated income dashboard.
  • Audience Manager: Manage and engage with your audience more effectively using Beacons' advanced tools.
  • Additional Tools: Features like invoicing, AI brand outreach, and a QR code generator set Beacons apart from its competitors.

For a more detailed comparison, visit Beacons.

What Are the Customers Saying?

Luma Reviews

Overall, users have given Luma a rating of 4.8 out of 5. While many appreciate its ease of use and feature richness, some wish for greater recognition to drive further improvements.

Great Tool Overall - 4/5 - "I wish more people knew about it so that it gives the creators fuel to improve on it even more." - Paweł Michalski

Highly Recommended - 5/5 - "Luma Profile is easy to use and packed full of features, probably one of the best for creators to link, share and showcase content all from the Bio. Top product and highly recommended!" - Adam Bruce

For more reviews, visit Kajabi Reviews.

Kajabi Reviews

Overall, users have given Luma a rating of 4.8 out of 5. While many appreciate its ease of use and feature richness, some wish for greater recognition to drive further improvements.

Great Tool Overall - 4/5 - "I wish more people knew about it so that it gives the creators fuel to improve on it even more." - Paweł Michalski

Needs More Features - 3/5 - "Luma is good but lacks some advanced features that other platforms offer." - John Doe

For more reviews, visit Kajabi Reviews.

Beacons reviews

Users have given Beacons an impressive overall rating of 4.9 out of 5. Here are some of the positive reviews highlighting what customers found really useful:

Incredible App - 5/5 - "Incredible app with a bunch of useful creator business tools. Love the email marketing and store apps!" - Christopher Wong

Outstanding Link App - 5/5 - "Probably the most outstanding link app w/ tons of features especially for building and connecting community!" - Viva Stylez

Final Decision: Luma, Kajabi, or Beacons?

All three platforms—Luma, Kajabi, and Beacons—offer excellent email marketing tools for online creators. However, Beacons stands out as the all-in-one solution that not only helps you grow your audience but also provides a suite of additional features to manage and monetize your online presence. If you're looking for a comprehensive tool that simplifies your workflow and maximizes your potential, Beacons is the way to go.

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