Luma vs. Laylo: Which One is Better for Your Business?

Jessica Li
Chief of Staff

Email marketing is crucial for online creators as it helps centralize their creator business by managing communications and promotions effectively. We'll compare Luma and Laylo to determine which platform best supports creators in this endeavor.

A Quick Overview of Luma and Laylo

What is Luma?

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Luma is a platform designed for creating and managing events. Users can set up event pages, invite friends, and sell tickets, making it easy to host memorable events. The platform is user-friendly with straightforward options and offers customer support through a dedicated help page.

What is Laylo?

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Laylo is a CRM platform tailored for musicians, live events, sports teams, and creators to manage and notify their fans about new releases, events, and merchandise. Unique features include Instagram DMs, Multidrop, and Fan Profiles, with pricing starting at $25/month plus messaging. The platform emphasizes ease of use with automated notifications and seamless integration with Instagram and Shopify.

Comparing Luma and Laylo: Features and Pricing

Luma Features

Luma offers several unique features for event management.

  • Easy event setup: Create event pages with minimal effort.
  • Invitation management: Send invites and track RSVPs seamlessly.
  • Ticket sales integration: Sell tickets directly from your event page.
  • Memorable event hosting: Tools designed to enhance the event experience.
  • Dedicated help page: Access to customer support and resources.

Laylo Features

Laylo offers several special features that cater to the needs of musicians, live events, and sports teams.

  • Instagram DMs: Gain fans from your Instagram Stories. Fans reply to your story with a keyword, and they get the Drop.
  • Drops: Automatically notify fans the second your merch, tickets, or content drops.
  • Multidrop: Notify fans the second tickets drop in their city automatically.
  • Fan profiles: Get deeper insights into fan activity, purchases, and music tastes.
  • Replace 20 tools: Consolidate tools like Mailchimp, Feature.fm, Community, and Bandsintown with Laylo's comprehensive features.

Luma and Laylo Similarities

Luma and Laylo both excel in helping creators manage and promote their events and content drops. They share several key features that make them valuable tools for creators.

  • Event page setup: Both platforms allow users to create event pages with ease.
  • Invitation management: Users can invite friends and track RSVPs seamlessly.
  • Ticket sales integration: Sell tickets directly from the event page.
  • Automated notifications: Notify fans about new drops or events automatically.
  • Fan insights: Gain deeper insights into fan activity and preferences.
  • Social media integration: Engage fans through platforms like Instagram.
  • Customizable landing pages: Create tailored landing pages for events or drops.
  • Scheduled messaging: Plan and send messages to fans at optimal times.

Luma and Laylo Differences

While both Luma and Laylo offer robust tools for creators, their feature sets cater to different needs. Luma focuses on event management, whereas Laylo excels in fan engagement and CRM functionalities.

  • Instagram DMs: Laylo allows fans to gain access to drops by replying to Instagram Stories with a keyword, a feature Luma lacks.
  • Multidrop: Laylo's automatic notifications for ticket drops in fans' cities are unique, whereas Luma does not offer this capability.
  • Fan Profiles: Laylo provides detailed insights into fan activities, including Spotify listening habits and Shopify purchase history, which Luma does not.

Luma and Laylo Pricing

Luma offers a free plan with unlimited events and guests, while its premium "Luma Plus" plan costs $59 per month when billed annually. This plan includes advanced features like 0% platform fees for paid events, up to 5,000 invites per week, and priority support. Additional sends for invites and newsletters range from $26 to $191 per month, with annual billing discounts available.

Laylo's Pro Plan is priced at $25 per month or $300 annually, offering features like custom drops, Shopify integration, and Instagram DMs. Messaging credits cost $150 for 75,000 credits, with different rates for emails, DMs, and SMS. The Enterprise Plan costs $25 per month per account plus pay-as-you-go messaging credits.

Overall, Laylo offers more affordable entry-level pricing, but Luma provides more comprehensive event management features in its premium plan.

Why Choose One Over the Other?

Why a consumer might want to use Luma over Laylo

Consumers who prioritize creating and managing delightful events with ease would prefer Luma. This platform is ideal for event organizers and businesses looking for a straightforward, user-friendly interface to set up event pages, invite friends, and sell tickets.

Why a consumer might want to use Laylo over Luma

Laylo is perfect for musicians, live event organizers, and sports teams who need comprehensive CRM tools to manage and promote their drops. This platform is tailored for those who want to leverage Instagram DMs, gain detailed fan insights, and replace multiple tools with a single, integrated solution.

Considering Beacons vs. Luma and Laylo

What is Beacons

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Beacons is the all-in-one platform for creators to manage and monetize their online presence. With millions of users worldwide, Beacons offers AI-powered tools, customizable link-in-bio, integrated email marketing, online store capabilities, auto-updating media kits, and invoicing, all designed to streamline your business and boost your income.

Beacons's Pricing

Beacons Pricing

  • Free Plan: $0
  • Creator Pro: $8.33 per month (billed annually) or $10 per month (billed monthly)
  • Store Pro: $25 per month (billed annually) or $30 per month (billed monthly)
  • Business Pro: $75 per month (billed annually) or $90 per month (billed monthly)

Comparing Beacons to Luma and Laylo

Choosing Beacons over Luma and Laylo offers a more comprehensive solution for creators.

  • All-in-One Platform: Beacons combines link-in-bio, email marketing, an online store, media kits, invoicing, and AI brand outreach in one place.
  • AI Integration: Generate media kits, emails, product descriptions, and more with AI, streamlining your workflow.
  • Income Dashboard: Sync and track your income effortlessly, providing a clear financial overview.
  • Early Pay: Get paid early for brand deals, ensuring better cash flow management.
  • W-9 Generator: Easily create W-9 tax forms, simplifying tax season.
  • Audience Manager: View and search your fans, enhancing engagement and targeting.
  • AI Brand Outreach: Generate emails for faster pitching, saving time and effort.

Beacons doesn't just match the features of Luma and Laylo; it surpasses them by offering everything you need to manage and monetize your online presence effectively.

What Are the Customers Saying?

Luma Reviews

Luma has received an overall rating of 4.8 out of 5 from users, who appreciate its ease of use and feature richness. However, some users wish for greater awareness of the tool to drive further improvements.

Fantastic profile creator - 5/5 - David V. Kimball

Great tool overall - 4/5 - Paweł Michalski

For more reviews, check out Laylo Reviews.

Laylo Reviews

Overall, users have given Luma a rating of 4.8 out of 5. They appreciate its ease of use and feature richness but wish for greater awareness of the tool to drive further improvements.

Great tool overall - 4/5 - Paweł Michalski

Needs more visibility - 3/5 - Anonymous

For more reviews, check out Laylo Reviews.

Beacons reviews

Beacons has received an impressive overall rating of 4.9 out of 5 from users, reflecting its effectiveness and popularity among creators.

Incredible app with a bunch of useful creator business tools - 5/5 - Love the email marketing and store apps! - Christopher Wong

Probably the most outstanding link app w/ tons of features - 5/5 - Especially for building and connecting community! - Linzy Taylor

Final Decision: Luma, Laylo, or Beacons?

All three platforms—Luma, Laylo, and Beacons—offer valuable tools for email marketing and more, making them great choices for online creators. However, Beacons stands out with its all-in-one capabilities, helping you grow your audience and manage your business seamlessly. If you're looking for a comprehensive solution that goes beyond just email marketing, Beacons is the way to go.

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