Milkshake vs. Fourthwall: Which One is Better for Your Business?

Jessica Li
Chief of Staff

Link-in-bio products are essential for creators as they centralize their offerings, making it easier for followers to access various content and services. We'll compare Milkshake and Fourthwall to determine which platform best supports a creator's business needs.

A Quick Overview of Milkshake and Fourthwall

What is Milkshake?

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Milkshake is a free website builder that allows users to create and update websites directly from their mobile phones. It features customizable "cards" that can include text, images, videos, and links, making it easy to design and publish a website in minutes. The app is user-friendly and requires no desktop or web skills, with support resources available through FAQs and a help section.

What is Fourthwall?

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Fourthwall is a platform that enables creators to open online shops, offer memberships, and engage with their supporters. It features tools for designing and selling products, building branded homepages, and managing memberships. Fourthwall handles production, shipping, and customer support, allowing creators to focus on their content and community.

Comparing Milkshake and Fourthwall: Features and Pricing

Milkshake Features

Milkshake offers several unique features that make it stand out.

  • Mobile-first website creation, allowing users to build and update sites directly from their phones.
  • No need for desktop, design, or web skills, making it accessible to everyone.
  • Customizable "cards" that can include text, images, videos, and links for a personalized touch.
  • Insights feature to track link clicks and card views, providing valuable performance data.
  • Ability to create and manage multiple websites, a feature that sets it apart from many competitors.

Fourthwall Features

Fourthwall offers several features that cater to creators' needs.

  • No monthly fees, no upfront costs, and no contracts.
  • Fully customizable homepages with a no-code website builder.
  • Integration with platforms like YouTube, Twitch, and Discord.
  • End-to-end logistics support including production, shipping, and customer service.
  • Ability to sell a wide range of products including digital and custom merchandise.

Milkshake and Fourthwall Similarities

Milkshake and Fourthwall both excel in providing creators with tools to build their online presence and engage with their audience. While Milkshake focuses on mobile-friendly website creation, Fourthwall offers a comprehensive platform for opening shops and managing memberships. Despite their different approaches, they share several key features:

  • Ease of Use: Both platforms are designed to be user-friendly, requiring no advanced technical skills.
  • Customization: Users can personalize their websites or shops with various design elements to reflect their brand.
  • Multiple Offerings: Both allow creators to manage multiple websites or product lines, catering to diverse needs.
  • Insights and Analytics: Each platform provides performance data to help creators understand their audience and optimize content.

Milkshake and Fourthwall Differences

Milkshake and Fourthwall both offer robust tools for creators, but they cater to different needs. Here are the biggest differences in their features:

  • Mobile-First Design: Milkshake allows users to create and manage websites entirely from their mobile phones, a feature not available on Fourthwall.
  • Memberships and Recurring Revenue: Fourthwall enables creators to offer memberships with recurring revenue, a feature Milkshake lacks.
  • Custom Mobile Apps: Fourthwall provides the option to launch custom mobile apps for creators, which is not an option with Milkshake.

Milkshake and Fourthwall Pricing

Milkshake offers a straightforward pricing model with a free download and in-app purchases. Users can opt for the Lite plan at $2.99, the Pro plan at $6.99, or the Pro annual plan at $59.99. This makes it accessible for creators looking for budget-friendly options.

Fourthwall, on the other hand, has no monthly fees or upfront costs. They charge a 3% fee on digital products and a 5% fee on memberships. Physical products incur no fees if designed from their catalog, though payment processing fees apply. This model allows creators to start without financial barriers and only pay when they earn.

Overall, Fourthwall offers better deals for creators who prefer a no-cost entry and pay-as-you-earn model.

Why Choose One Over the Other?

Why Choose Milkshake

Consumers who prioritize a quick and easy mobile-first website creation experience would prefer Milkshake. This platform is ideal for social media influencers and small business owners who need a professional-looking website without the hassle of desktop design skills.

Why Choose Fourthwall

Consumers who want a comprehensive platform to sell products, offer memberships, and manage end-to-end logistics would prefer Fourthwall. This platform is perfect for content creators and entrepreneurs looking to monetize their content and build a fully customizable online presence.

Considering Beacons vs. Milkshake and Fourthwall

What is Beacons

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Beacons is the all-in-one creator platform designed to help you manage and monetize your online presence effortlessly. With millions of users worldwide, Beacons offers unique features like AI-generated brand outreach, customizable link-in-bio, and an income dashboard to track your earnings seamlessly.

Beacons's Pricing

Beacons Pricing

  • Free Plan: $0
  • Creator Pro: $8.33 per month (billed annually) or $10 per month (billed monthly)
  • Store Pro: $25 per month (billed annually) or $30 per month (billed monthly)
  • Business Pro: $75 per month (billed annually) or $90 per month (billed monthly)

Comparing Beacons to Milkshake and Fourthwall

Choosing Beacons over Milkshake and Fourthwall offers a comprehensive solution for creators looking to maximize their online presence and monetization efforts.

  • All-in-One Platform: Unlike Milkshake and Fourthwall, Beacons integrates link-in-bio, email marketing, online store, media kit, and invoicing into a single platform.
  • AI-Powered Tools: Beacons leverages AI for brand outreach and insights, automating tasks and providing valuable data to optimize your strategy.
  • Income Dashboard: Track your earnings seamlessly with Beacons' income dashboard, a feature not offered by Milkshake or Fourthwall.
  • Audience Manager: Manage and engage with your audience more effectively using Beacons' built-in audience management tools.
  • Cost-Effective: Beacons offers a free plan with all features included, eliminating the need for multiple subscriptions and saving you money.
  • Customization and Scalability: Fully customize your link-in-bio and other tools to fit your brand, with the ability to scale as your business grows.

For a more detailed comparison, visit Beacons.

What Are the Customers Saying?

Milkshake Reviews

Overall, users have given Milkshake a stellar rating of 4.9 out of 5. They appreciate its ease of use and customization options, but some find managing multiple accounts frustrating.

BEST APP EVER - 5/5 - "Milkshake changed my life with its aesthetic that fits my brand. It built a beautifully curated Insta website that invites people in. I am never going back." - Started using it

Cannot have multiple accounts - 2/5 - "The most frustrating thing is not being able to easily create two Milkshake sites for two different IG accounts. It always brings me back to my first Instagram account, making it impossible to create a second Milkshake website." - bwchi85

For more reviews, visit Fourthwall for Creators.

Fourthwall Reviews

Overall, users have given Milkshake a stellar rating of 4.9 out of 5. They appreciate its ease of use and customization options, but some find managing multiple accounts frustrating.

BEST APP EVER - 5/5 - "Milkshake changed my life with its aesthetic that fits my brand. It built a beautifully curated Insta website that invites people in. I am never going back." - Started using it

Cannot have multiple accounts - 2/5 - "The most frustrating thing is not being able to easily create two Milkshake sites for two different IG accounts. It always brings me back to my first Instagram account, making it impossible to create a second Milkshake website." - bwchi85

For more reviews, visit Fourthwall for Creators.

Beacons reviews

Users have given Beacons an impressive overall rating of 4.9 out of 5. Here are some of the positive reviews highlighting what customers found really useful:

Most Useful Tool for Creators - 5/5 - "This is the most useful tool for creators especially when they are starting out. The fact that it is free and paid parts are just things you will need as you grow and gain income is such a perfect example of what these tools should look like." - Bearded IT Guy

Outstanding Link App - 5/5 - "Probably the most outstanding link app w/ tons of features especially for building and connecting community!" - Viva Stylez

Final Decision: Milkshake, Fourthwall, or Beacons?

All three platforms—Milkshake, Fourthwall, and Beacons—offer fantastic tools for online creators to grow their audience and manage their online presence. However, Beacons stands out as the all-in-one solution that simplifies everything from link-in-bio to email marketing and online stores. If you're looking for a comprehensive platform to streamline your creative journey, Beacons is the way to go.

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