Milkshake vs. Solo.to: Which One is Better for Your Business?

Jessica Li
Chief of Staff

Link-in-bio products are essential for online creators as they centralize all their offerings, making it easier for followers to access and engage with their content. We'll compare Milkshake and Solo.to to determine which platform best supports a creator's business.

A Quick Overview of Milkshake and Solo.to

What is Milkshake?

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Milkshake is a free website builder designed to create websites directly from a mobile phone. It features swipeable cards for easy navigation, customizable looks, and seamless integration with Instagram. Users can create multiple websites and access performance insights, all without needing design or web skills.

What is Solo.to?

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Solo.to offers a streamlined link-in-bio tool that allows creators to consolidate their online presence into a single, customizable page. It stands out for its user-friendly interface, affordable pricing plans, and responsive customer support. The platform is designed to be intuitive, making it easy for users to set up and manage their links without technical expertise.

Comparing Milkshake and Solo.to: Features and Pricing

Milkshake Features

Milkshake offers several unique features that make it a valuable tool for creators.

  • Ability to create a website directly from a mobile phone in minutes.
  • Customizable "cards" that function as website pages and can be swiped like Instagram Stories.
  • Options to personalize cards with text, images, GIFs, YouTube videos, blog posts, podcast episodes, contact details, and links.
  • Shake it up feature to choose and customize the look of each card with brand colors, fonts, logos, and images.
  • Insights feature to track content performance with daily and monthly breakdowns of link clicks and card views.

Solo.to Features

Solo.to offers several features that cater to the needs of online creators.

  • Customizable link-in-bio page that consolidates all online profiles and content in one place.
  • Responsive design ensuring the page looks great on any device, from desktops to mobile phones.
  • Analytics to track link clicks and user engagement, providing valuable insights into audience behavior.
  • Integration with various social media platforms and services, making it easy to connect all your online presences.
  • Unique Feature: Ability to embed rich media content directly on the link-in-bio page, such as videos, music, and more, setting it apart from competitors.

Milkshake and Solo.to Similarities

Milkshake and Solo.to both excel in providing creators with a streamlined way to manage their online presence through a link-in-bio tool. These platforms share several key features that make them valuable for creators.

  • Both offer customizable link-in-bio pages that consolidate various online profiles and content.
  • They allow users to add diverse types of content, including text, images, videos, and links.
  • Each platform provides options to personalize the look and feel to match the user's brand aesthetics.
  • Both include analytics to track link clicks and user engagement, offering insights into audience behavior.

Milkshake and Solo.to Differences

Milkshake and Solo.to both offer unique features tailored to online creators, but they differ significantly in their approach and functionalities.

  • Card-Based Website Pages: Milkshake uses a card-based system where each card acts as a page, similar to Instagram Stories, while Solo.to does not.
  • Shake Up Your Look: Milkshake allows users to easily change the design and appearance of their cards by "shaking" the app, a feature not available on Solo.to.
  • Rich Media Embedding: Solo.to enables embedding rich media content directly on the link-in-bio page, such as videos and music, which Milkshake does not support.

Milkshake and Solo.to Pricing

Milkshake offers a free app with in-app purchases, including a Lite plan for $2.99, a Pro plan for $6.99, and an annual Pro plan for $59.99. The Pro subscription includes advanced features like SEO tools, marketing campaign tracking, and the ability to remove Milkshake branding.

Solo.to provides a free Beginner plan and three paid plans: Personal at $1 per month (paid annually), Entrepreneur at $5 per month (paid annually) or $6 monthly, and Professional at $10 per month (paid annually) or $15 monthly. The higher-tier plans offer features like advanced analytics, custom domains, and priority support.

Overall, Solo.to offers more flexible and affordable pricing options compared to Milkshake.

Why Choose One Over the Other?

Why Choose Milkshake Over Solo.to A consumer might prefer Milkshake if they need a mobile-friendly, visually appealing website that can be created and updated quickly without any design skills. This is ideal for social media influencers and small business owners who want to manage their online presence on the go.

Why Choose Solo.to Over Milkshake A consumer might prefer Solo.to if they need a streamlined, customizable link-in-bio page that can embed rich media content directly. This is perfect for content creators and entrepreneurs who want to consolidate their online profiles and showcase multimedia content seamlessly.

Considering Beacons vs. Milkshake and Solo.to

What is Beacons

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Beacons is the all-in-one creator platform designed to help you manage and monetize your online presence effortlessly. With millions of users worldwide, Beacons offers unique features like AI-generated content, customizable link-in-bio pages, and integrated email marketing, making it easier than ever to engage with your audience and grow your brand.

Beacons's Pricing

Beacons Pricing

At Beacons, we offer a range of pricing plans to suit every creator's needs:

  • Free Plan: $0 (Free forever)
  • Creator Pro: $8.33 per month (billed annually) or $10 per month (billed monthly)
  • Store Pro: $25 per month (billed annually) or $30 per month (billed monthly)
  • Business Pro: $75 per month (billed annually) or $90 per month (billed monthly)

Comparing Beacons to Milkshake and Solo.to

Choosing Beacons over Milkshake and Solo.to offers a comprehensive solution for creators looking to manage and monetize their online presence.

  • All-in-One Platform: Beacons integrates multiple tools like email marketing, online store, and media kit, eliminating the need for separate subscriptions.
  • AI-Powered Features: Our AI capabilities provide custom insights and automation, simplifying tasks like email subject lines and product descriptions.
  • Cost-Effective: Beacons offers significant cost savings by combining features that would otherwise require multiple services.
  • Customizable Options: Fully customizable link-in-bio, email campaigns, and online store to match your brand aesthetics.
  • Automatic Data Sync: Seamless data synchronization across all tools ensures a cohesive brand experience.
  • Comprehensive Analytics: AI-powered insights and income dashboards help you understand and activate your audience effectively.

For more details, visit Beacons.

What Are the Customers Saying?

Milkshake Reviews

Overall, users have given Milkshake a stellar rating of 4.9 out of 5. While many appreciate its ease of use and aesthetic customization options, some find managing multiple accounts frustrating.

Easy even on a phone - 5/5 - mammaofboys207

"I use my iPhone mainly to run my business from home. Milkshake has been the best thing for me. I set it up within an hour and customized it all day long. It works seamlessly across my phone, iPad, and computer. I love it and have switched from Linktree."

Cannot have multiple accounts - 2/5 - bwchi85

"The most frustrating thing is not being able to easily create two Milkshake sites for two different IG accounts. It always brings me back to my first Instagram account, making it impossible to create a second Milkshake website."

For more reviews, visit Solo.to Reviews.

Solo.to Reviews

Overall, users have given Milkshake a stellar rating of 4.9 out of 5. While many appreciate its ease of use and aesthetic customization options, some find managing multiple accounts frustrating.

Easy even on a phone - 5/5 - mammaofboys207

"I use my iPhone mainly to run my business from home. Milkshake has been the best thing for me. I set it up within an hour and customized it all day long. It works seamlessly across my phone, iPad, and computer. I love it and have switched from Linktree."

Cannot have multiple accounts - 2/5 - bwchi85

"The most frustrating thing is not being able to easily create two Milkshake sites for two different IG accounts. It always brings me back to my first Instagram account, making it impossible to create a second Milkshake website."

For more reviews, visit Solo.to Reviews.

Beacons reviews

Overall, users have given Beacons an impressive rating of 4.9 out of 5. Many appreciate its comprehensive features and ease of use.

Incredible app with a bunch of useful creator business tools - 5/5 - Christopher Wong

"Love the email marketing and store apps!"

Probably the most outstanding link app w/ tons of features - 5/5 - Viva Stylez

"Especially for building and connecting community!"

Final Decision: Milkshake, Solo.to, or Beacons?

All three platforms—Milkshake, Solo.to, and Beacons—offer fantastic tools for online creators to grow their audience. However, Beacons stands out with its all-in-one approach, combining link-in-bio customization, email marketing, and an online store in one seamless package. If you're looking for a comprehensive solution to manage and grow your online presence, Beacons is the way to go.

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